The Effect of Reverse Intergenerational Influence on purchase and Brand Equity of Durable Goods
Year of publication: |
2014-04-02
|
---|---|
Authors: | Kulkarni, Swati Ashutosh |
Publisher: |
Techmind Research Society |
Subject: | Intergenerational Influence | socialization theory | Reverse Intergenerational Influence | brand equity | durable goods |
-
The Effect of Reverse Intergenerational Influence on purchase and Brand Equity of Durable Goods
Kulkarni, Swati Ashutosh, (2014)
-
Chakraborty, Mainak, (2022)
-
"Over my dead body" : wives' influence in family business succession
Cosson, Barbara, (2021)
- More ...
-
The Effect of Reverse Intergenerational Influence on purchase and Brand Equity of Durable Goods
Kulkarni, Swati Ashutosh, (2014)
- More ...