The Effect of Service Quality on Customer Retention in the Banking Industry in Ghana : A Case Study of Asokore Rural Bank Limited
Year of publication: |
2014
|
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Authors: | Nsiah, Richard ; A Mensah, Asantewaah |
Publisher: |
[S.l.] : SSRN |
Subject: | Ghana | Dienstleistungsqualität | Service quality | Bank | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Landwirtschaftsbank | Agricultural bank |
Extent: | 1 Online-Ressource (82 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 9, 2014 erstellt |
Other identifiers: | 10.2139/ssrn.2493709 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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