The effect of social density on word of mouth
Year of publication: |
October 2018
|
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Authors: | Consiglio, Irene ; De Angelis, Matteo ; Costabile, Michele |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 45.2018, 3, p. 511-528
|
Subject: | social density | compensatory control | word of mouth | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
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