The effect of start/end temporal landmarks on consumers' visual attention and judgments
Year of publication: |
2021
|
---|---|
Authors: | Bi, Sheng ; Perkins, Andrew ; Sprott, David E. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 38.2021, 1, p. 136-154
|
Subject: | Attentional focus | Temporal landmark | Temporal-spatial congruity | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Werbewirkung | Advertising effects | Kognition | Cognition |
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