The Effect of Store Brand Share on Retail Margins : An Empirical Analysis
Year of publication: |
2003
|
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Authors: | Ailawadi, Kusum L. ; Harlam, Bari A. |
Publisher: |
[S.l.] : SSRN |
Subject: | Einzelhandel | Retail trade | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management |
Extent: | 1 Online-Ressource (45 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 2002 erstellt |
Other identifiers: | 10.2139/ssrn.299951 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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