The effect of video game placements on brand attitude
Kerri-Ann L. Kuhn; Nigel K. Ll. Pope
| Year of publication: |
2011
|
|---|---|
| Authors: | Kuhn, Kerri-Ann L. ; Pope, Nigel K. Ll. |
| Published in: |
Enhancing knowledge development in marketing ; Vol. 21. - Red Hook, NY : Curran Associates, ISBN 978-1-61782-253-7. - 2011, p. 79-87
|
| Subject: | Computerspiel | Video game | Product Placement | Product placement | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010191075