The effectiveness of new television advertising formats : a real-time experiment in Spain
Pedro Reinares Lara; Eva Reinares Lara
| Year of publication: |
2011
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|---|---|
| Authors: | Reinares Lara, Pedro ; Reinares Lara, Eva |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 28.2011, 5, p. 56-61
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| Subject: | Spanien | Spain | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009313273