The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators
| Year of publication: |
2011
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|---|---|
| Authors: | Eisend, Martin ; Küster, Franziska |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 39.2011, 6, p. 906-922
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