The effects of likability of Korean celebrities, dramas, and music on preferences for Korean restaurants : a mediating effect of a country image of Korea
Bumjun Lee; Sunny Ham; Donghoon Kim
| Year of publication: |
2015
|
|---|---|
| Authors: | Lee, Bumjun ; Ham, Sunny ; Kim, Donghoon |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 46.2015, p. 200-212
|
| Subject: | Korean popular culture | A country image | Korean restaurants | Likability | Preference | Globalization | Südkorea | South Korea | Gastronomie | Restaurant industry | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011301964