The effects of expertise and brand schematicity on the perceived importance of choice criteria: a Bordeaux wine investigation
Year of publication: |
2017
|
---|---|
Authors: | Carsana, Laurence ; Jolibert, Alain |
Published in: |
Journal of Product & Brand Management. - Emerald Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 26.2017, 1, p. 80-90
|
Publisher: |
Emerald Publishing Limited |
Subject: | Quantitative methods | Quality | Brand evaluation | Consumer behaviour | Agro-food marketing |
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