The effects of in-store themed events on consumer store choice decisions
Year of publication: |
2009
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Authors: | Sands, Sean ; Oppewal, Harmen ; Beverland, Michael |
Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 16.2009, 5, p. 386-396
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Saved in:
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