The effects of perceived scarcity on consumers’ processing of price information
| Year of publication: |
2007
|
|---|---|
| Authors: | Suri, Rajneesh ; Kohli, Chiranjeev ; Monroe, Kent B. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 35.2007, 1, p. 89-100
|