The effects of proenvironmental demarketing on consumer attitudes and actual consumption
Year of publication: |
2017
|
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Authors: | Ramirez, Edward ; Tajdini, Saeed ; David, Meredith E. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 25.2017, 3, p. 291-304
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Subject: | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Umweltschutz | Environmental protection | Öko-Marketing | Green marketing |
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