The effects of social media tools' usage in international marketing communication - corporation perspective
Małgorzata Bartosik-Purgat, Staszków Michał, and Lemański Michał
| Year of publication: |
2022
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|---|---|
| Authors: | Bartosik-Purgat, Małgorzata ; Michał, Staszków ; Michał, Lemański |
| Published in: |
Competition, strategy, and innovation : the impact of trends in business and the consumer world. - New York, NY : Routledge, ISBN 978-1-032-06890-9. - 2022, p. 151-171
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| Subject: | Internationales Marketing | International marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4324/9781003204343-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012704958