The effects of special displays on shopping behavior
Year of publication: |
2015
|
---|---|
Authors: | Wang, Shih-Ching ; Lang, Mark H. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 23.2015, p. 125-132
|
Subject: | Special displays | Mindset | Shopping behavior | Price consciousness | Product categorization | Store image | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Online retailing |
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