The effects of sports sponsorship : a review and research agenda
Year of publication: |
2012
|
---|---|
Authors: | Walraven, Merel ; Koning, Ruud Hans ; Bottenburg, Maarten van |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 12.2012, 1, p. 17-38
|
Subject: | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Bibliometrie | Bibliometrics |
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