The effects of the anchoring heuristic on Brazilian consumer decisions : ananalysis of the choice process
Year of publication: |
2010
|
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Authors: | Luppe, Marcos Roberto ; Angelo, Claudio F. de |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 20.2010, 5, p. 495-513
|
Subject: | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Einzelhandelspreis | Retail price | Brasilien | Brazil |
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