The effects of viral marketing on users' attitudes toward JOOX Indonesia
I. Nilasari, D. Tricahyono
| Year of publication: |
2020
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|---|---|
| Authors: | Nilasari, I. ; Tricahyono, Dodie |
| Published in: |
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia. - London : Routledge, ISBN 978-0-367-41076-6. - 2020, p. 374-378
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| Subject: | Indonesien | Indonesia | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1201/9780367814557-89 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012226606