The efficacy of cultural intelligence for adaptive selling behaviors in cross-cultural selling : the moderating effect of trait mindfulness
Year of publication: |
2020
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Authors: | Charoensukmongkol, Peerayuth |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 33.2020, 3, p. 141-157
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Subject: | adaptive selling behaviors | Cross-cultural selling | cultural intelligence | mindfulness | Interkulturelles Management | Cross-cultural management | Kognition | Cognition | Verkauf | Selling | Kultur | Culture | Verkaufspersonal | Salespeople | Kulturelle Identität | Cultural identity | Interkulturelle Kompetenz | Cross-cultural competence |
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