Cultural intelligence and adaptive selling behaviors in cross-cultural selling : the cognitive resource theory and social role theory perspective
Jihong Zhou, Peerayuth Charoensukmongkol
| Year of publication: |
2022
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|---|---|
| Authors: | Zhou, Jihong ; Charoensukmongkol, Peerayuth |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 146.2022, p. 477-488
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| Subject: | Adaptive selling behavior | Cross-cultural selling | Cultural intelligence | Customer qualification skill | Gender | Kognition | Cognition | Interkulturelles Management | Cross-cultural management | Kultur | Culture | Verkauf | Selling | Verkaufspersonal | Salespeople | Interkulturelle Kompetenz | Cross-cultural competence | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.03.079 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013271432