The efficacy of anti-smoking advertisements : the role of source, message, and individual characteristics
Sridhar Samu and Namita Bhatnagar
| Year of publication: |
2008
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|---|---|
| Authors: | Samu, Sridhar ; Bhatnagar, Namita |
| Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 22118652. - Vol. 13.2008, 3, p. 237-250
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009882280