The electronic service quality model : the moderating effect of customer self-efficacy
Year of publication: |
2008
|
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Authors: | Yi, Youjae ; Gong, Taeshik |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 25.2008, 7, p. 587-601
|
Subject: | Electronic Commerce | E-commerce | Dienstleistungsqualität | Service quality | Kognition | Cognition | Marketingtheorie | Marketing theory |
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