The embedded sales force: Connecting buying and selling organizations
Year of publication: |
2010
|
---|---|
Authors: | Bradford, Kevin ; Brown, Steven ; Ganesan, Shankar ; Hunter, Gary ; Onyemah, Vincent ; Palmatier, Robert ; Rouziès, Dominique ; Spiro, Rosann ; Sujan, Harish ; Weitz, Barton |
Published in: |
Marketing Letters. - Springer. - Vol. 21.2010, 3, p. 239-253
|
Publisher: |
Springer |
Subject: | Sales force | Relationship | Embedded |
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