The emotional engagement paradox
Year of publication: |
[2018]
|
---|---|
Authors: | Aksoy, Lerzan ; Keiningham, Timothy ; Buoye, Alexander ; Ball, Joan |
Published in: |
Customer engagement marketing. - Cham : Palgrave Macmillan, ISBN 978-3-319-61984-2. - 2018, p. 293-305
|
Subject: | Kundenintegration | Customer integration | Emotion | Virales Marketing | Viral marketing | Unternehmenserfolg | Firm performance |
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