The European Union's smart specialisation launch and brand slogan management
Year of publication: |
2018
|
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Authors: | Rusko, Rauno |
Published in: |
International journal of public policy. - Olney : Inderscience, ISSN 1740-0600, ZDB-ID 2277404-X. - Vol. 14.2018, 5/6, p. 320-342
|
Subject: | smart specialisation | European Union | brand slogan management | public sector | EU-Staaten | EU countries | Markenführung | Brand management | Markenartikel | Brand |
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