The evolution and future of pricing capabilities
Stephan M. Liozú
| Year of publication: |
June/August 2016
|
|---|---|
| Authors: | Liozu, Stephan |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 15.2016, 3/4, p. 306-316
|
| Subject: | pricing | history | capability | firm | marketing | Preismanagement | Pricing strategy | USA | United States | Dynamische Kompetenzen | Dynamic capabilities | Capability-Ansatz | Capability approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/rpm.2016.20 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011571816