The evolution of integrated marketing communications : the customer-driven marketplace
ed. by Don E. Schultz, Charles H. Patti, Philip J. Kitchen
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Schultz, Don E. (contributor) |
| Publisher: |
London : Routledge |
| Subject: | Communication in marketing. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 134 S. : graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Auch in: Journal of marketing communication ; Vol.15, issue 2 - 3 |
| ISBN: | 978-0-415-66892-7 ; 0-415-66892-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009173008