The export marketing imperative
Year of publication: |
c 2004
|
---|---|
Authors: | Czinkota, Michael R. ; Ronkainen, Ilkka A. ; Ortiz-Buonafina, Marta |
Institutions: | American Marketing Association (contributor) |
Publisher: |
Mason, Ohio [u.a.] : Thomson |
Subject: | Internationales Marketing | International marketing |
Description of contents: | Table of Contents [external.dandelon.com] |
Extent: | XIII, 252 S Ill., graph. Darst., Kt 24 cm |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Handbuch ; Handbook |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 0-324-22258-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
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