The future looks good : a picture from marketing scholars of where we go from here
Year of publication: |
2021
|
---|---|
Authors: | Haytko, Diana ; McDonald, Robert E. ; Rutherford, Brian ; VanMeter, Rebecca A. |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 29.2021, 1, p. 63-64
|
Subject: | Marketing | Marketingtheorie | Marketing theory | Forschung | Research |
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