The future of luxury : mega drivers, new faces and scenarios
Year of publication: |
August 2018
|
---|---|
Authors: | Yeoman, Ian ; McMahon-Beattie, Una |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 17.2018, 4, p. 204-217
|
Subject: | Luxury | Futures | Scenario Planning | Premium Pricing | Authenticity | Experiences | Democratisation | Affluence | Luxusgüter | Luxury goods | Szenariotechnik | Scenario analysis |
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