Have it your way: consumer attitudes toward personalized marketing
Year of publication: |
2004
|
---|---|
Authors: | Goldsmith, Ronald E. ; Freiden, Jon B. |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 22.2004, 2, p. 228-239
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer relations | Attitudes | Marketing | Mass customization |
-
Mass customization and system development: case findings from the packaging industry
Kotri, Andrus, (2010)
-
Wong, Hartanto, (2010)
-
Die Kundenmitwirkung als Instrument des Commodity Marketing
Jacob, Frank, (2011)
- More ...
-
The generality-specificity issue in consumer innovativeness research
Goldsmith, Ronald E., (1995)
-
Have it your way: consumer attitudes toward personalized marketing
Goldsmith, Ronald E., (2004)
-
Have it your way: consumer attitudes toward personalized marketing
Goldsmith, Ronald E., (2004)
- More ...