The honey, the bear, and the violin : the Russian voices of Israeli advertising
Year of publication: |
2007
|
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Authors: | Elias, Nelly ; Greenspan, Leah |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007, 1, p. 113-122
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Subject: | Marketingmanagement | Marketing management | Werbung | Advertising | Werbewirkung | Advertising effects | Migranten | Migrants | Russisch | Russian | Israel |
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