The impact and determinants of nine-ending pricing in grocery retailing
Year of publication: |
2012
|
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Authors: | Macé, Sandrine |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 1, p. 115-130
|
Subject: | Preiswettbewerb | Price competition | Werbepsychologie | Psychology of advertising | Zahlungsbereitschaftsanalyse | Willingness to pay | Einzelhandelspreis | Retail price | Konsumentenverhalten | Consumer behaviour |
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