The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat : cross-country comparison between Japan and Croatia
Year of publication: |
2024
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Authors: | Anić, Ivan-Damir ; Milakovic, Ivana Kursan ; Hirogaki, Mitsunori |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 40.2024, 9/10, p. 772-794
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Subject: | COVID-19 pandemic | cross-country analysis | grocery retailing | legitimacy dimensions | loyalty | perceived threat | Coronavirus | Japan | Beziehungsmarketing | Relationship marketing | Kroatien | Croatia | Vergleich | Comparison | Konsumentenverhalten | Consumer behaviour | Legitimität | Legitimacy | Kundenzufriedenheit | Customer satisfaction | Taiwan | Einzelhandel | Retail trade |
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