The impact of advertising exposure on the gendered perceptions of men with mental health concerns
Year of publication: |
2022
|
---|---|
Authors: | Li, Tianyi |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 39.2022, 6, p. 610-620
|
Subject: | Advertising | Gender ideology | Masculinity | Medical help-seeking | Mental health | Psychische Krankheit | Mental disorder | Geschlecht | Gender | Werbung | Werbewirkung | Advertising effects | Geschlechterdiskriminierung | Gender discrimination | Wahrnehmung | Perception |
-
Rome, Alexandra, (2020)
-
Is there gender bias when creative directors judge advertising? : name cue effect in ad evaluation
Roca, David, (2016)
-
Gender stereotypes in advertising : a review of current research
Grau, Stacy Landreth, (2016)
- More ...
-
Gal, David, (2018)
-
Strategic Earning on Tokenized Platforms via Model-based Decision Making
Li, Tianyi, (2022)
-
Mapping watershed-level ecosystem service bundles in the Pearl River Delta, China
Zhao, Mingyue, (2018)
- More ...