The impact of advertising message strategy – fair labour v. sexual appeal – upon Gen Y consumers' intent to patronize an apparel retailer
Year of publication: |
2009
|
---|---|
Authors: | Hyllegard, Karen ; Ogle, Jennifer ; Yan, Ruoh‐Nan |
Published in: |
Journal of Fashion Marketing and Management: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 13.2009, 1, p. 109-127
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Advertising | Advertising effectiveness | Garment industry | Retailers |
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