The impact of boundedly rational consumers on the strategic decision of two competing firms
Year of publication: |
October-December 2017
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Authors: | Zhang, YuHang ; Wang, Ying |
Published in: |
International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5726, ZDB-ID 2425005-3. - Vol. 10.2017, 4, p. 61-79
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Subject: | Anecdote Reasoning | Consumer Bounded Rationality | Production Capacity | Production Competing | Vertical Differentiation | Theorie | Theory | Begrenzte Rationalität | Bounded rationality | Konsumentenverhalten | Consumer behaviour | Produktionskapazität | Production capacity | Produktdifferenzierung | Product differentiation |
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