The Impact of Consumer Fairness Seeking on Distribution Channel Selection : Direct Selling vs. Agent Selling
Year of publication: |
2016
|
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Authors: | Yi, Zelong |
Other Persons: | Wang, Yulan (contributor) ; Liu, Yun (contributor) ; Chen, Ying-Ju (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Direktmarketing | Direct marketing | Verkauf | Selling |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 20, 2016 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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