The impact of corporate psychopaths on corporate reputation and marketing
Year of publication: |
2012
|
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Authors: | Boddy, Clive |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 12.2012, 1, p. 79-89
|
Subject: | Psychische Krankheit | Mental disorder | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility | Betrieblicher Konflikt | Workplace conflict | Marketingmanagement | Marketing management |
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