The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions
Year of publication: |
2013
|
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Authors: | Lenoir, Anne-Sophie ; Puntoni, S. ; Reed, Americus ; Verlegh, Peeter W.J |
Publisher: |
[S.l.] : SSRN |
Subject: | Kulturelle Identität | Cultural identity | Zielgruppe | Target group | Ethnische Gruppe | Ethnic group | Werbung | Advertising | Verbrauchereinstellung | Consumer attitudes |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource (24 p) |
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Series: | ERIM Report Series Reference ; No. ERS-2013-010-MKT |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 23, 2013 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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