The impact of customer cognitive competence on online service decision-making : an event-related potentials perspective
Year of publication: |
March-April 2017
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Authors: | Wang, Jing ; Zhao, Meina ; Zhao, Gang |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 37.2017, 5/6, p. 363-380
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Subject: | Cognitive competence | service value | LPP | decision-making | Kognition | Cognition | Entscheidung | Decision | Kompetenz | Competence | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
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