Application of frontal EEG asymmetry to customer emotional value perception in PSS
Meina Zhao, Jing Wang, Gang Zhao
| Year of publication: |
2017
|
|---|---|
| Authors: | Zhao, Meina ; Wang, Jing ; Zhao, Gang |
| Published in: |
International journal of information systems and change management : IJISCM. - Olney, Bucks : Inderscience Enterprises, ISSN 1479-3121, ZDB-ID 2193371-6. - Vol. 9.2017, 2, p. 106-124
|
| Subject: | product-service system | PSS | service value | customer emotion | late positive potential | LPP | Emotion | Konsumentenverhalten | Consumer behaviour | Leistungsbündel | Bundling strategy | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011858340