The impact of customer education on customer loyalty through service quality
Munshik Suh; Henry Greene; Baiastan Israilov and Taeseok Rho
| Year of publication: |
2015
|
|---|---|
| Authors: | Suh, Munshik ; Greene, Henry ; Israilov, Baiastan ; Rho, Taeseok |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 36.2015, 3, p. 261-280
|
| Subject: | customer education | service quality | loyalty | information quality | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Qualitätsmanagement | Quality management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011339263