The role of relationships in service failure : a cross-cultural study : United States, China, and Korea
Year of publication: |
2013
|
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Authors: | Suh, Munshik ; Greene, Henry ; Rho, Taeseok ; Qi, Qin |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 34.2013, 3, p. 191-204
|
Subject: | prior relationship | service failure | cultural difference | China | USA | United States | Südkorea | South Korea | Beschwerdemanagement | Complaint management | Beziehungsmarketing | Relationship marketing | Kulturelle Identität | Cultural identity | Vergleich | Comparison | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry | Vertrauen | Confidence | Interkulturelles Management | Cross-cultural management |
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