The impact of electronic-service quality on online shopping behaviour
Year of publication: |
2011
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Authors: | Tsao, Wen-chin ; Tseng, Ya-ling |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 22.2011, 9, p. 1007-1024
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Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Website | Markenimage | Brand image | Kundenwert | Customer value |
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