The impact of firm reputation on customers' responses to service failure : the role of failure attributions
Year of publication: |
2011
|
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Authors: | Nikbin, Davoud ; Ismail, Ishak ; Marimuthu, Malliga ; Abu-Jarad, Ismael Younis |
Published in: |
Business strategy series. - Bingley : Emerald, ISSN 1751-5637, ZDB-ID 2421338-X. - Vol. 12.2011, 1, p. 19-29
|
Subject: | Dienstleistungsqualität | Service quality | Immaterielle Güter | Intangible goods | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour |
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