The impact of forward-looking metrics on employee decision-making : the case of customer lifetime value
Year of publication: |
May 2017
|
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Authors: | Casas-Arce, Pablo ; MartÃnez-Jerez, F. Asis ; Narayanan, V. G. |
Published in: |
The accounting review : a publication of the American Accounting Association. - Sarasota, Fla. : American Accounting Association, ISSN 0001-4826, ZDB-ID 210224-9. - Vol. 92.2017, 3, p. 31-56
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Subject: | forward-looking metrics | customer lifetime value (CLV) | employee decision-making | cross-selling | decision aids | Entscheidung | Decision | Kundenwert | Customer value |
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