The impact of Internet marketing on firms' online performance : European evidences
Year of publication: |
2011
|
---|---|
Authors: | Borges-Tiago, Teresa ; Tiago, Flávio Borges |
Published in: |
Enhancing knowledge development in marketing ; Vol. 21. - Red Hook, NY : Curran Associates, ISBN 978-1-61782-253-7. - 2011, p. 497-506
|
Subject: | Internet | EU-Staaten | EU countries | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Europa | Europe | Unternehmenserfolg | Firm performance | Online-Handel | Online retailing |
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