The Impact of Marketing Knowledge among Managers on Marketing Capabilities and Business Performance
| Year of publication: |
2004
|
|---|---|
| Authors: | Tsai, Ming-Tien ; Shih, Chia-Mei |
| Published in: |
International journal of management. - Poole, ISSN 0813-0183, ZDB-ID 10574487. - Vol. 21.2004, 4, p. 524-530
|