The Impact of Online Review Content and Linguistic Style Matching on New Product Sales : The Moderating Role of Review Helpfulness
| Year of publication: |
2019
|
|---|---|
| Authors: | Topaloglu, Omer ; Dass, Mayukh |
| Published in: |
Decision Sciences. - Wiley, ISSN 1540-5915, ZDB-ID 2066218-X. - Vol. 52.2019, 3 (06.05.), p. 749-775
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/deci.12378 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012193149